It’s no secret that pay-per-call marketing and advertising are becoming the new craze in the affiliate marketing industry, and it is for a good reason.
Essentially, pay-per-call is a form of cost-per-action (CPA) marketing, but instead of the action being a click or form submission, it is a call to a given phone number. Basically, you earn money when you get someone to call a specific phone number.
The prospect has to stay on the call for a certain amount of time and perform some actions for it to be regarded as a “qualified call.” In our opinion, this is one of the easiest ways to earn money in the affiliate marketing space.
But what exactly do you need to do to start earning money from pay-per-call affiliate marketing in 2022? We outline everything you need to know to get started.
Understand How Pay-Per-Call Affiliate Marketing Works
The first step to making money from pay-per-call affiliate marketing is understanding how pay-per-call works and where the opportunities lie within the bigger spectrum.
Generally, affiliate marketing refers to a business model where you get paid a commission based on your performance. You partner with businesses to promote their products or services.
Every time a person visits their business website, makes a purchase, calls their contact center or accomplishes any other form of engagement agreed upon, you get paid.
Basically, you use your marketing skills to send prospective clients the advertiser’s way, and in return, you get paid. Sometimes, you may receive a commission based on sales generated or a flat fee for every customer that visits or calls the business as a direct result of your marketing effort.
Pay-per-call affiliate marketing works pretty the same way. The only difference is that the sole focus here is on driving calls. You get paid every time you drive qualified calls to your advertiser’s call center.
Some of the factors that determine whether the call is qualified or not include the call duration, location of the caller, and the time of the day the call was generated.
How Do You Become a Pay-Per-Call Affiliate?
With this step-by-step guide, you will already be on your way to becoming a successful pay-per-call affiliate.
1. Choose a Niche
Choosing the right niche is critical to your long-term success. With pay-per-call, there is a relatively limited number of niches you can choose from.
Some of the best performing niches include home improvement services, financial services, healthcare services, insurance, law, debt management, addiction recovery, and real estate.
If you are already doing some form of affiliate marketing, you can stick to your current niche and just add pay-per-call to your existing business model and strategy.
Since you will be spending a lot of time and energy researching your niche, ensure you choose something you love and won’t get bored with it.
It should also be in an industry you are already knowledgeable about to avoid spending a lot of time on research.
2. Choose a Pay-Per-Call Affiliate Network and an Offer
While there are many pay-per-call networks out there, not all of them are equal. The best way to differentiate them is to join as many as you can and test them to find the best offers.
Common pay-per-call networks include Offervault, Astoria, Marketcall, Clickdealer, PALO, Aragon advertising, RingPartner, and 33 Mile Radius. You can find more networks by checking the pay-per-call section of Offervault.
You need to pay close attention to a few things when choosing a pay-per-call offer. Check on the duration-based payout vs revenue share, the coverage and consistency, accepted promotional methods, niche volume vs payout, IVR requirements, network EPC, and much more.
Each one of these factors should play a role in your decision-making process. For instance, you should be looking for a network with wider coverage for the best possible payout.
3. Get Approved
Now that you have identified the best pay-per-call network that suits your needs, you have to apply as a publisher and wait to be approved.
Take time to read their publisher approval guidelines thoroughly and follow them to the last line to improve your chances of getting approved. If you are not approved, it means you cannot run their offers, and you won’t be making any commission even if you drive calls their way.
Pay-per-call networks such as PALO take time to vet publishers before they start working with them. So, this is a critical step in your quest of earning money from pay-per-call affiliate marketing.
4. Figure Out How to Promote the Offer
There are many ways to promote a pay-per-call affiliate offer. If you are already running other affiliate marketing programs, we recommend you stick with what you are good at while not being too afraid to try out new lead sources.
Some of the common promotional methods you can use include search engine optimization, Craigslist, search engine marketing, direct mail, social media, directories, blogs/content sites, and even local newspapers.
Every promotional method has its own pros and cons that you need to understand. For instance, SEO is highly sustainable in the long run but takes a lot of time and effort to build, while SEM has a relatively steep learning curve.
The primary objective is to figure out what you are good at and capitalize on. Once everything is up and running, you can always try out other lead sources without the risk of running out of business.
5. Start Small
Since you are just starting, don’t make pay-per-call your primary source of income right away. While there is a real potential to make a lot of money in the long run, you will have your best chance of success if you start small and scale up gradually.
It is even more crucial to start small if you are still new to the entire concept of affiliate marketing because there is a lot to learn. You will most likely run into unexpected roadblocks along the way.
Starting with just one campaign or two gives you the best chance to learn a few things and pull in quality traffic.
Once you have had success with your small campaign, you start to scale and think big in terms of where you want to go. Don’t scale up too fast because you could find yourself pretty overwhelmed and unable to keep up with the call volume, hurting your reputation.
6. Follow Guidelines
Before launching your first pay-per-call affiliate campaign, ensure you have all the guidelines you will need to follow written down in front of you, so you don’t forget anything.
Be sure you have the right offer and know exactly what you need to do to start promoting it. All the information you use in your promotion must be accurate, up-to-date and in line with the compliant requirements of the pay-per-call network.
You must strive to build a solid reputation that will keep you working as a pay-per-call affiliate for a long time. The good thing is that if you follow every guideline laid out to you, this won’t be any problem.
7. Patience Is Key
Being a successful pay-per-call affiliate requires a lot of patience as well. In most cases, you won’t be pulling in the big bucks at the start, but you have to keep going. Typically, a slow and steady approach always wins the race.
As long as you are doing everything right, don’t be discouraged if you don’t see instant results. If you try to move too fast, you won’t cover all the bases for optimal success.
If things are moving too slow for your liking, identify a learning opportunity and see what you can improve on in the short and medium-term.
Test your promotional methods to see what works and doesn’t and make gradual changes to your approach. Don’t forget to document your failures and successes along the way.
Are You Ready to Get Started as a Pay-Per-Call Affiliate?
If you follow the steps outlined above, you have a greater chance of becoming a successful pay-per-call affiliate. This can be a great way of supplementing your current income streams and venturing into a new industry at the same time.
However, you need to keep in mind that the start of the journey can be a steep learning curve. Therefore, you need the help of people who have been there and done it.
Subscribe to our newsletter for exclusive tips and tricks from industry experts that will make your learning journey a little bit easier.
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