According to Statista, there are more than 4.2billion email users in the world as of August 2022. This number is estimated to grow to 4.4 billion email users in 2023.

Imagine how your business would grow if you incorporated email marketing into your marketing strategy.

Email marketing is a way of promoting your products or services through email. It can be used to build relationships with customers, promote new products or services, or simply keep customers informed about what’s going on with your business.

When done correctly, email marketing can be an extremely effective way to reach your target audience and grow your business.

However, with so many businesses using this method, it can be challenging to stand out from the crowd.

That is why we’ve put together a list of seven innovative strategies you can use to win your next email marketing campaign. Read this post to the end to find out everything you need to know.

1. Maintain a Top Sender Reputation

Your sender reputation refers to how mailbox providers measure the trustworthiness of your emails. The overall score awarded to your business emails is critical in determining whether your emails are delivered to the recipient’s inbox or spam folder.

A significant increase in global email volume means doing everything possible to protect your reputation since you are competing with an unprecedented number of other email senders. One thing that can really affect your sender’s reputation is spam trap volume.

As an experienced email marketer, you need greater visibility into the age and different types of traps you may hit in your journey.

You must also keep a close eye on trends over time. This will help you diagnose and resolve different issues that may damage your sender’s reputation and stop you from getting your marketing message in front of your recipients.

Sender's reputation

Sender reputation goes hand-in-hand with measuring your email bounce rate. A significantly high volume of bounced emails can also lead to deliverability problems down the road.

Block lists are another common woe that every email marketer must deal with. If your domain or IP has been added to a block list somewhere, it could drastically affect the performance of your email marketing campaigns.

Investing in tools that monitor these lists can help you react quickly if your domain or IP is added to one. This way, you can take the necessary steps to get removed from the list and protect your sender’s reputation.

2. Use a Trusted Email Service Provider

Your email service provider (ESP) is responsible for many things, including ensuring your emails are delivered to the inbox.

That’s why choosing an ESP with a good reputation and who is known for delivering emails to the inbox is essential.

Some of the things you should look for in an ESP include a strong deliverability rate, stellar customer support, and a wide range of features.

It’s also important to note that not all ESPs are created equal. Some are better than others when it comes to deliverability. That’s why it’s essential to do your research before settling on an ESP.

3. Build a Clean Email List

A clean email list is a huge part of maintaining a good sender reputation. If you’re sending emails to people who don’t want to receive them, it’s only a matter of time before your sender’s reputation starts to suffer.

To build a clean email list, start by ensuring that people who sign up for your emails actually want to receive them. This seems like a no-brainer, but you’d be surprised how many businesses make the mistake of adding people to their email lists without their permission.

Clean your email list

Another way to build a clean email list is by ensuring that all of the addresses on your list are valid. You can use several tools to clean your email lists, such as NeverBounce and BulkEmailChecker.

Finally, remove people from your email list who don’t engage with your emails. If someone hasn’t opened or clicked one of your emails in a while, there’s a good chance they’re no longer interested in receiving them.

4. Use an Email Validation Service

An email validation service is a tool that helps you clean your email list and improve your deliverability. The service checks each email address on your list to see if it’s valid and then gives you a report of the results.

This is a valuable tool for any business that relies on email marketing to reach its customers. Not only does it help you improve your sender’s reputation, but it also helps you avoid the high costs associated with email bounces.

Some of the best email validation services include NeverBounce, Bulk Email Checker, and ZeroBounce.

5. Keep Your Subject Lines Short and Sweet

With so many emails being sent daily, getting people to open your emails can be challenging. That’s why it’s crucial to have a subject line that grabs attention and makes people want to open your email.

To do this, keep your subject lines short and sweet. Avoid using more than 50 characters, and make sure your subject line is relevant to the content of your email.

Email marketing

It’s also important to avoid using spam trigger words in your subject lines. These are words that are known to flag emails as spam, such as “free” and “win.” If you’re unsure what words to avoid, check out this list of spam trigger words.

6. Use Segmentation to Target Your Audience

One of the most important aspects of a successful email marketing campaign is targeting your audience. You can’t just send the same email to everyone on your list and expect to get good results.

Instead, you need to segment your list to send more targeted emails. For example, you might segment your list by location, age, or interests.

Not only will this help you get more people to engage with your emails, but it will also help you avoid the dreaded spam folder. Most email providers use some form of segmentation to help keep irrelevant emails out of people’s inboxes.

By segmenting your list, you’re more likely to send relevant emails that people actually want to read.

7. Monitor Your Email Performance

One of the best ways to improve your email deliverability is to monitor your performance constantly. This means keeping an eye on your open, click-through, and bounce rates.

It also means paying attention to any feedback you get from your subscribers. If people are marking your emails as spam, there’s a good chance your deliverability is suffering.

There are several tools you can use to monitor your email performance, such as MailChimp. By keeping an eye on your numbers, you can quickly identify any problems and take steps to fix them.

TRack your email campaign performance

You should also set up a system to track your unsubscribe rates. If you see a sudden surge in people unsubscribing from your emails, it’s a good sign that something is wrong.

This could be anything from sending too many emails to using spam trigger words in your subject lines. Whatever the reason, it’s crucial to find out so you can make changes to improve your deliverability.


Email marketing is still an incredibly powerful tool for businesses of all sizes. It’s a great way to keep in touch with customers, promote new products or services, and drive traffic to your website.

And while the strategies used in email campaigns may change over time, the basics remain the same.

By using a trusted email service provider, building a clean email list, and keeping your subject lines short and sweet, you can ensure that your email marketing campaign is off to a strong start in 2022 and beyond.