I linked up with Clayton White to discuss the role of lead gen in health insurance (U65). Here are the key takeaways from the interview.
I’ve managed hundreds, if not thousands of paid advertising campaigns. While I was learning to optimize my campaigns, I noticed two groups of people… The first group is what I call the “launch and pray” group. They setup multiple campaigns with the hopes of finding a winner. If something doesn’t work out
Running offers is tough… What makes it even worse is when a large percentage of the traffic you’re buying, will never convert on your offer. Unless of course, you have your own IP lists which will allow you to IP target. What am I talking about? In this guide, I’ll teach you one
People who succeed with PPC do two things very well: First, they do the proper research to fully understand their target market and draft a PPC marketing plan outline. Second, their marketing strategy uses this data to identify opportunities that competitors simply left out of their marketing plan. But you’re probably wondering: “How do
This guide is written in such a way that if you follow all the steps and actually put the work in, you will see success. Starting an Affiliate Marketing business online is “easy” in theory. In fact, there are many people online that will sell you coaching, courses and various
Here is 2019’s guide to kicking some pop traffic ass, but be sure to read this post in its entirety. No matter how hard I try, newbie performance marketers assume pop traffic is where it’s at. Well… It’s honestly not the “easy money” most are spoon-feeding you. So instead of selling a