In the age of digital marketing, every business owner is keen to target an online audience. This is perfectly understandable because online advertising makes it easy to track conversions and generate leads that are ready to convert. With the right digital marketing team in place, it becomes relatively easy to
Pay-per-call is a hugely important form of marketing. Here is how pay-per-call advertising works and the role it plays in your business!
Modern marketing campaigns seem to focus more on internet-based strategies through pay-per-click advertising, SEO, and social media marketing. By doing so, most businesses are missing out on one of the world’s oldest and most effective advertising models; pay-per-call marketing. Did you know that mobile searches accounted for more than 70.5
As more and more businesses turn to pay per call to generate sales, the need for experts in the pay per call marketing space has never been greater. Pay per call is generally a fast-paced, ever-evolving industry with a lot of challenges but also hefty rewards, including a potentially lucrative
The primary purpose of a landing page is to provide your site visitors with a vital first impression. That impression could be the difference between them staying and taking the actions you want them to take or clicking away. A conversion-focused landing page is the foundation of every successful digital
Born between 1946 and 1964, baby boomers represent a huge piece of the economy and are sometimes called the “marketer’s dream.” Here’s how to market to them.
For most marketers out there, generating lots of leads has always been their primary target. But it doesn’t make sense for the sales team and the business owner to spend money generating tons of leads that aren’t converting. For businesses to generate revenue and achieve a reasonable return on investment,
Did you know that pay-per-call marketing isn’t a new concept as many people think? The marketing model has been popular with television, print, and radio advertising for many years, and it is for a good reason; it works. In typical pay-per-call marketing campaign, the advertiser urges leads to call a
What is cloaking and is it still worth it in 2022 for affiliate marketers? Here is what we think about it!