marketing automation

Does Marketing Automation Really Work?

Modern marketers have different views about marketing automation. While some view automation as the key to success, others may see it as a tool that creates inefficiencies and complicates marketing processes. Regardless of which side you are on, the truth is that marketing automation can be highly beneficial when used

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pay-per-call marketing

Questions About Pay-Per-Call [ Part 2]

More businesses worldwide are turning to pay-per-call advertising thanks to the many benefits that it offers. The trend has been growing exponentially for the past several years. While both big and small businesses utilize this advertising model to generate quality leads, small and medium-sized businesses are the ones that are

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