If you’re in the marketing space, you’ll eventually come across the term, “tracking pixel.” Over the years, I’ve have had several campaigns that have done exceptionally well, only by direct linking. What is a tracking pixel? Tracking pixels allow advertisers to collect user data for web, mobile & email marketing.
When first starting, understanding how to set up tracking can be tough… It’s one of the biggest technical struggles I see affiliates try to overcome. After reading this guide, you will not only understand what a tracker can do for you but how it works and how it will be