Don’t interrupt what your buyers want to buy; be what they want. This is the fundamental ethos of inbound marketing; if you can master it, your business will reap the rewards. Inbound marketing is about understanding and catering to your customers’ wants and needs. This means being where they are
You have landed your dream domain name, built a highly appealing and SEO-friendly website, and prospects have started finding out about your business online. You are happy and fully convinced that the hard part is done. Unfortunately, that is only the beginning of the journey. Next, you need to figure
According to Statista, there are more than 4.2billion email users in the world as of August 2022. This number is estimated to grow to 4.4 billion email users in 2023. Imagine how your business would grow if you incorporated email marketing into your marketing strategy. Email marketing is a way
The primary objective of every marketer out there is to drum up interest in their products or services. They do this by spreading word about their business through different marketing techniques such as SMS marketing, email marketing, etc. Unfortunately, although tried and tested, most of these techniques have become less
A landing page is the most critical ingredient of any successful inbound online marketing campaign. In fact, your lander has the power to make or break your campaign. Unfortunately, so many businesses make avoidable mistakes that cost them dearly in terms of money and conversions. As a digital marketer, you
Your website, whether personal or business, is the face you present to your target audience in the digital age. If your site is well designed, visually appealing, and easy for users to navigate, you won’t have much trouble keeping visitors engaged. However, if your website is outdated, confusing, or difficult
The truth is that your website is only as good as its ability to convert prospective clients into leads and sales. Whether the end goal of your site is to push customers to download an e-book, sign up for a software demo, fill out a request form, or purchase a
Despite the significant rise of mobile chat apps, social media, forums, and web chat applications, email remains one of the world’s most popular forms of business communication. In fact, research shows that there are over 4billion email users worldwide, and the number is steadily rising. If you think that statistic
Color is all around us. It evokes memories and emotions and affects our behavior in some situations. When used correctly, color is a powerful tool that can influence human decisions making it one of the most potent tools in a marketer’s toolkit. In fact, color plays a crucial role in
