Businesses need to plan more effectively for their end-year marketing audits. Often, they must review their current strategies and objectives or spend more time on the process. However, if you want your business to thrive in the New Year, it’s important to ensure that your marketing efforts are up-to-date and
The holiday season is around the corner, so it’s time to start preparing for Black Friday and Cyber Monday (BFCM)! If you are a business owner, this is the perfect time to start thinking about how you can make the most of the holiday shopping season. With a little planning,
The modern audience is highly sophisticated with high expectations. As a marketer, the number of channels you need to target to reach your target audience also keeps growing, making it harder to focus and be effective. Fortunately, there is a solution, and it is called agile marketing. The concept of
Let us face it. Common sense tells us that we already know what we need to know to get our social media fans and followers to take action. But, if common sense were all it took to make our social media marketing campaigns work like we want them to, everyone
Email marketing remains one of the most powerful tools in any digital marketer’s toolkit—for a good reason. Email is the workhorse of the internet, facilitating communication between friends, family, and colleagues, driving e-commerce sales, and connecting us with our favorite brands. Statistics show that more than 4 billion emails are
Don’t interrupt what your buyers want to buy; be what they want. This is the fundamental ethos of inbound marketing; if you can master it, your business will reap the rewards. Inbound marketing is about understanding and catering to your customers’ wants and needs. This means being where they are
You have landed your dream domain name, built a highly appealing and SEO-friendly website, and prospects have started finding out about your business online. You are happy and fully convinced that the hard part is done. Unfortunately, that is only the beginning of the journey. Next, you need to figure
According to Statista, there are more than 4.2billion email users in the world as of August 2022. This number is estimated to grow to 4.4 billion email users in 2023. Imagine how your business would grow if you incorporated email marketing into your marketing strategy. Email marketing is a way
The primary objective of every marketer out there is to drum up interest in their products or services. They do this by spreading word about their business through different marketing techniques such as SMS marketing, email marketing, etc. Unfortunately, although tried and tested, most of these techniques have become less
