What Is A Tracking Pixels and How Does It Work?

If you’re in the marketing space, you’ll eventually come across the term, “tracking pixel.” Over the years, I’ve have had several campaigns that have done exceptionally well, only by direct linking. What is a tracking pixel? Tracking pixels allow advertisers to collect user data for web, mobile & email marketing.

Read More

Campaign Optimization: 2019 Guide To A Profitable ROI

I’ve managed hundreds, if not thousands of paid advertising campaigns. While I was learning to optimize my campaigns, I noticed two groups of people… The first group is what I call the “launch and pray” group. They setup multiple campaigns with the hopes of finding a winner. If something doesn’t work out

Read More