Color is all around us. It evokes memories and emotions and affects our behavior in some situations. When used correctly, color is a powerful tool that can influence human decisions making it one of the most potent tools in a marketer’s toolkit. In fact, color plays a crucial role in
Are you sick and tired of losing tons of money on Facebook Ads? You are not alone because many advertisers take a swing at a new Facebook ad campaign every day, hoping to finally find that one magic formula to beat the system. The truth is, there is no easy
You have finally launched your business site and are steadily getting sizeable traffic. At this point, you may feel like the most challenging part is done. Unfortunately, the truth is that the real work is only getting started. Your focus must now shift from the development perspective to the customer
Marketing is a critical aspect of your business. Without effective marketing strategies, you lose valuable customers to your competitors, which is unhealthy for your company. However, customers are constantly evolving, and so does the highly unpredictable marketing landscape. It means you are more likely to spend more and more time
Have you ever come across the term “paralysis analysis?” It is a simple concept that explains how too many options can easily inhibit one’s ability to make a decision. Prospective clients who visit your landing page or business website can experience paralysis analysis if the design isn’t simple enough or
Modern marketers have different views about marketing automation. While some view automation as the key to success, others may see it as a tool that creates inefficiencies and complicates marketing processes. Regardless of which side you are on, the truth is that marketing automation can be highly beneficial when used
Conversion copywriters are not only cool but wonderful people as well! These guys are at the center of every marketing campaign because they write landing page content that actually converts readers into prospective clients. Their words are well scripted to generate buckets of cash for your business! Wouldn’t you love
If you are running a business today – whether small, medium or large – you most likely have an online presence. And if you have an online presence, you are likely engaged in some form of digital marketing for your business. One of the most common forms of digital marketing
Imagine this: A prospective customer calls your business; the call gets routed directly to a skilled agent, and the prospect receives help immediately. That is perfect, right? Basically, call routing eliminates your client’s pain points of waiting on hold for relatively long periods and being transferred multiple times before they
